Impact Stories
The work I’m proudest of isn’t just beautiful or functional — it’s transformational. These stories represent moments where I helped teams untangle complexity, regain momentum, and create experiences that truly serve users and businesses.
Key Features
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Allspring Remi
Transformed a legacy spreadsheet tool into an award-winning financial advisor platform — then expanded it into a full ecosystem with features, audiences, and a new brand identity.
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Mars
Scaled a modular site system across 50+ brands, drove global adoption, and helped Mars redefine what digital transformation means for its teams worldwide.
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NFL Ecosystem
Revived a struggling engagement by realigning team structure, pioneering collaborative documentation, and launching a new mobile experience that led to even more work.
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Citadel
Jumped in midstream to rebuild trust, reframe the vision, and turn a tense client relationship into a multi-year partnership anchored by strategic design leadership.
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CNBC Ecosystem
Unified three distinct brands under one publishing system — streamlining editorial workflows, boosting engagement, and shaping the future of CNBC’s digital presence.
Allspring Remi
Turning a Spreadsheet into an Award-Winning Advisor Platform
Led a 7.5-month transformation from a static spreadsheet tool into a modular, interactive system that helps Financial Advisors illustrate the value of tax-optimized portfolios. My role spanned research workshops, product definition, team leadership, and data storytelling strategy. The platform earned two major design awards in 2023.
Key Moves
Ran targeted workshops with advisors to understand pain points and context.
Defined and prioritized a focused MVP for rapid deployment.
Collaborated with internal data viz teams to turn raw data into compelling client-facing stories.
Established a scalable product and design system for long-term evolution.
Impact
Secured follow-on work to rebrand Allspring and redesign their website and marketing materials
Delivered additional features and functionality post-launch to support expanded advisor use cases
Adapted the platform for multiple financial partner audiences with varied workflows and reporting needs
Transformed advisor workflows
Boosted client clarity and adoption
Won awards for UI and innovation
Mars
Scaling a Digital Foundation Across 50+ Global Brands
Partnered with Mars to define and implement a global digital strategy for their brand ecosystem. We created a scalable site system spanning Mars Wrigley’s portfolio, along with CMS guidance, taxonomy modeling, and org change enablement. As both project and experience lead, I drove the strategic vision and execution.
Key Moves
Audited brand maturity across teams and tech stacks
Defined a North Star strategy, roadmap, and KPI framework
Designed a flexible modular system adaptable to brand and market needs
Created Mars U training modules and learning tools to onboard global teams
Impact
Earned follow-on work improving SEO strategy, optimizing social choreography, and amplifying audience reach
Led a broader strategic effort to help Mars align around the value of digital transformation across the organization
50+ brands activated on a unified system
Streamlined launch time and governance
Enabled global consistency without sacrificing local brand voice
Citadel
Rescuing a Critical Relationship and Unlocking Long-Term Growth
Stepped in to lead the flagship Citadel redesign after a shaky kickoff. Rebuilt trust with the client by demonstrating strategic understanding, reshaping our approach, and creating space for collaboration. The redesigned sites launched successfully — and the relationship expanded into multi-year engagements.
Key Moves
Took over midstream after client dissatisfaction with initial leadership
Reframed the kickoff conversation, building credibility and focus
Became the client’s go-to partner, praised for understanding their business
Led end-to-end redesigns for citadel.com and citadelsecurities.com
Impact
Client trust fully restored
Ongoing relationship built across new projects
Cemented design’s strategic role with the client
NFL Ecosystem
Revitalizing a Product Experience and Rebuilding Trust
Brought in midstream to help reset the direction of NFL+ after early challenges in meeting expectations. The client had begun to lose confidence, and I was asked to assess, restaff, and realign the work. I partnered with the project lead to clarify next steps, made key staffing changes to add experience and subject matter expertise, and helped coach our team through the shift.
Key Moves
Diagnosed pain points in team dynamics, client alignment, and documentation gaps
Made senior-level staffing changes to bring clarity and maturity to the work
Worked directly with the mid-level experience designer and the client’s design team to pioneer a new format for system documentation — integrating directly within the client's Figma environment
Rebuilt day-to-day collaboration rhythms that helped regain trust and momentum
Impact
Launched the new NFL+ mobile app experience
Re-established trust with the client and creative stakeholders
Secured additional work including the redesign of the NFL website
Delivered a system that became a model for future documentation and collaboration formats
Elevated design quality and velocity
CNBC
Helped to define the experience vision for a yearlong project unifying three distinct brands under one scalable publishing framework. Balanced market data depth, millennial editorial content, and rich video storytelling into one flexible, modular design system.
Key Moves
Conducted audits, research, and journey mapping across brands
Defined a system that flexed for CNBC News, Make It, and Warren Buffett Archive
Led stakeholder alignment with editorial, tech, and business teams
Built CMS and content guidance for long-term internal adoption
Impact
Enabled more efficient publishing workflows
Boosted video engagement and content discovery
Repositioned CNBC digital as a cohesive and extensible platform
Launch all 3 sites, CNBC News, Make It, and Warren Buffett Archive